Marketing your law firm bundle:
1. Marketing planning made easy - Thursday 28 April at 12:00 pm
2. Getting to grips with your digital marketing - Thursday 12 May at 12:00 pm
3. Offline marketing strategies every law firm should consider - Thursday 9 June at 12:00 pm
This is a CPD webinar bundle, costing £149.00 for CILEX members and £199.00 for non-CILEX members. You may also wish to purchase these CPD webinars individually for £59.00 each for CILEX members and £79.00 each for non-CILEX members.
1. Marketing planning made easy - Thursday 28 April at 12:00 pm
This webinar looks at the six critical elements you need to include in your marketing plan to give you structure and clarity on what you need to do.
Helen will take a look at key areas such as:
- Taking stock of where you are now and where you want to be
- Understanding your objectives
- Identifying your target market, unique selling points and key messages to market
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Marketing tactics to consider
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Creating your action plan
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How to measure success
After attending our webinar you'll have the know how to create a marketing plan that you can implement immediately in your firm. Packed with advice this webinar is imperative for individuals and firms looking to get their marketing back on track.
2. Getting to grips with your digital marketing - Thursday 12 May at 12:00 pm
Digital marketing is a key part of any law firm's marketing mix. But it's not always easy to get right. There is a raft of content out there telling you what you should and shouldn't be doing. But where do you start? What are the key elements you need for digital marketing success?
This webinar takes a deep dive on these six essential areas that your firm should focus on for digital marketing success.
We'll be taking a look at:
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Key elements for a successful website
- Basic SEO - what is it and how do you do it
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How online business directories can help with Google rankings
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What is Google My Business and why do you need it
- The benefits of content marketing
- Social media - tips, tricks and tools
This webinar will arm you with the information you need to make your digital marketing work hard for you. Packed with insights, these webinars are designed to help support individuals and law firms across the core digital marketing channels.
3. Offline marketing strategies every law firm should consider - Thursday 9 June at 12:00 pm
Marketing isn't just about digital. There are a number of offline marketing activities that you can implement in your firm to help grow your business too. But they are often overlooked.
By blending both digital and offline marketing techniques into your marketing plan you can maximise your opportunity of landing your ideal clients.
In our webinar we will look at the key offline marketing techniques you need in your tool box and why. We'll look at:
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Events
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Exhibitions and conferences
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Your office space and environment
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PR
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Awards
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Direct mail
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Marketing collateral
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The 4 pillars of business development
The webinar aims to give you an understanding of the main offline marketing activities that are available to your firm and encourage you to think how you might want to use them in your own marketing strategy to attract, engage and retain new clients.
NB: If you have purchased this bundle after one of the webinars has taken place, we will send you the relevant materials that you need.
Meet your presenter:
Dates and duration:
Thursday 28/04/22 12:00pm (60 minutes)
Thursday 12/05/22 12:00pm (60 minutes)
Thursday 09/06/22 12:00pm (60 minutes)